How to Virtually Stage Popular PNW Home Styles

Virtual staging can work for any property type.

Virtual staging is a game-changer for showcasing various property types, allowing potential buyers to envision themselves in the space and highlighting each home's unique features. Here’s how to leverage virtual staging to captivate buyers across different home styles:

Listing Photo Courtesy of ICHIJO USA

NEW BUILDS

Elevate a vacant newly built home with virtual staging to capture buyer interest quickly. Focus on:

• Modern and Minimalist Design: Use clean lines, neutral colors, and modern furniture to emphasize the fresh, contemporary feel of a new build.

• Highlight Versatility: Demonstrate the home's adaptability by virtually staging open-concept areas as versatile spaces like home offices or play areas.

• Time-Saving: Benefit from the efficiency of virtual staging, which accelerates the marketing process and streamlines the sales journey.

Listing Photo Courtesy of Jon Ziegler, ELEETE Real Estate

MID-CENTURY HOMES

Mid-Century Modern design is distinctive and memorable. Make the most of virtual staging by:

• Embrace the Era: Use furniture and decor that reflect the mid-century modern aesthetic, such as sleek, low-profile furniture with organic shapes and warm wood tones.

• Accent with Color: Introduce bold accent colors like mustard yellow or teal through textiles or artwork to capture the era’s character.

• Highlight Unique Features: Showcase original elements such as wood paneling or vintage fireplaces with complementary decor to emphasize the home’s charm.

Listing Photo Courtesy of Cary Smith, Oregon First

BUNGALOWS

Bungalows are among the most iconic architectural styles in Portland, often featuring fireplaces and craftsman touches like built-in shelving or cabinetry, as well as detailed stone or woodwork. When virtually staging a bungalow, focus on these key aspects:

• Cozy and Inviting: Create a warm and welcoming atmosphere using soft furnishings, layered textiles, and comfortable seating arrangements.

• Maximize Space: Use virtual staging to demonstrate how smaller rooms can be optimized with multifunctional furniture, showcasing practicality and efficiency.

• Outdoor Connections: Highlight any outdoor spaces by virtually staging patios or gardens to emphasize the indoor-outdoor living potential.

Listing Photo Courtesy of Heather Parmley, Coldwell Banker Bain

VICTORIAN HOMES

The hallmark of Victorian architecture is its ornate style, which gained popularity as people believed their homes should be as beautiful as they are comfortable. Enhance their appeal with virtual staging by:

• Classic Elegance: Incorporate traditional, ornate furniture and rich fabrics to enhance the historic charm of the home.

• Highlight Architectural Details: Showcase intricate moldings, stained glass windows, and high ceilings with decor and lighting that complement these features.

• Mix of Old and New: Blend vintage-style furniture with modern accents to demonstrate how the home can support contemporary living while maintaining its timeless appeal.

Listing Photo Courtesy of Kathy MacNaughton, Windermere Real Estate

INDUSTRIAL LOFT

Loft apartments, with their high ceilings and open layouts, require thoughtful staging. Focus on:

• Raw and Edgy: Highlight exposed brick, beams, and ductwork with minimalist, industrial-style furnishings like metal and reclaimed wood pieces.

• Open-Concept Living: Use virtual staging to demonstrate how large, open spaces can be divided into functional living areas, such as workspaces, living rooms, and dining areas.

• Neutral Palette: Stick to a neutral color palette with pops of color through art or textiles to maintain the industrial feel while adding warmth.

IMPACTFUL VIRTUAL STAGING TIPS

• Target Audience: Tailor furnishings and decor to the preferences and lifestyles of potential buyers for each property type.

• Highlight Key Features: Ensure that the virtual staging draws attention to each property’s unique architectural elements and selling points.

• Keep It Realistic: Maintain appropriate scale and proportion for furniture and decor to maintain a realistic look.

• Neutral Appeal: While you can cater to the style of the property, ensure the overall look has broad appeal to attract a wide range of buyers.

  
  

Bridge City Staging tailors the virtual staging to the unique characteristics of each property type, so you can effectively showcase the home's potential and engage prospective buyers.

Call 503-810-9527 to schedule your next virtual staging project!